Previous
Daniel Kahneman
Previous
Daniel Kahneman
|
Amos Tversky Character Analysis |
Next
Richard Thaler
|
For most people, the fear of losing $100 is more intense than the hope of gaining $150. We concluded from many such observations that “losses loom larger than gains” and that people are loss averse.
For most people, the fear of losing $100 is more intense than the hope of gaining $150. We concluded from many such observations that “losses loom larger than gains” and that people are loss averse.